{"id":617015,"date":"2023-08-01T10:03:47","date_gmt":"2023-08-01T10:03:47","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?p=617015"},"modified":"2025-09-25T14:51:12","modified_gmt":"2025-09-25T14:51:12","slug":"how-extended-reality-and-metaverse-experiences-can-drive-your-vehicle-purchase-journey-into-the-future","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/how-extended-reality-and-metaverse-experiences-can-drive-your-vehicle-purchase-journey-into-the-future\/","title":{"rendered":"How extended reality and metaverse experiences can drive your vehicle purchase journey into the future"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>How extended reality and metaverse experiences can drive your vehicle purchase journey into the future<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Peter Jesihar, Abe Elwakili, Joe Jennings, David Zimmerer <\/h5><h5 class=\"blog-date\">Aug 1, 2023<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/how-extended-reality-and-metaverse-experiences-can-drive-your-vehicle-purchase-journey-into-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/how-extended-reality-and-metaverse-experiences-can-drive-your-vehicle-purchase-journey-into-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">There is no denying it: extended reality (XR) and metaverse platforms are fast changing the way brands approach customer experience. Manufacturers in the automotive industry are no different; many are experimenting with this emerging technology to engage new customers.<br><br>But how can developments in this space change the process of buying a car for the better? Why is it so important to invest in XR and metaverse experiences now and what does it mean for your customers of the future?<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>In our latest blog, we explore how Automotive Original Equipment Manufacturers (OEMs) and\/or dealers can leverage new technologies to improve online customer journeys and make buying a vehicle a much more convenient, transparent, and immersive experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-are-oems-using-emerging-technology-in-the-vehicle-purchase-journey\">How are OEMs using emerging technology in the vehicle purchase journey?<\/h3>\n\n\n\n<p>The industry is already embracing XR and metaverse technologies to enhance brand growth and explain product features \u2013 opening the door for new customer experiences and engagement.<\/p>\n\n\n\n<p>While online configurators tend to be transaction-focused and have suffered from limited experiential features, brands are increasingly turning to newer technology to reimagine some of the key pain points in the vehicle purchase funnel. For example, Porsche\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=zx0Y1UBvhgk\" target=\"_blank\" rel=\"noreferrer noopener\">AR (Augmented Reality) customer app<\/a>, <a href=\"https:\/\/cars.mclaren.com\/en\/750s#ar\" target=\"_blank\" rel=\"noreferrer noopener\">McLarens\u2019s 360\u00b0 AR<\/a>, and <a href=\"https:\/\/demodern.com\/projects\/mazda-vr-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Mazda\u2019s VR configurator experience<\/a>.<\/p>\n\n\n\n<p>Brands are also using platforms to build trust through communities of customers, dealers, experts, and product enthusiasts. For example, Hyundai is paving the way with its <a href=\"https:\/\/www.hyundaiexperience.com\/environment\/exterior\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual Experience Centre<\/a> and <a href=\"https:\/\/www.hyundai.news\/eu\/articles\/press-releases\/hyundai-vitalizes-future-mobility-in-roblox-metaverse-space.html\" target=\"_blank\" rel=\"noreferrer noopener\">Hyundai Mobility Adventure on Roblox<\/a>, while BMW has created a <a href=\"https:\/\/miniverse.mini.com\/?level=winter_wonderland\" target=\"_blank\" rel=\"noreferrer noopener\">MINIverse<\/a>. This use of emerging technology is increasingly aimed at attracting the buyers of tomorrow by tapping into the gaming world. Like Audi\u2019s <a href=\"https:\/\/www.holoride.com\/en\/newsroom\/market-launch\" target=\"_blank\" rel=\"noreferrer noopener\">Holoride<\/a>, which turns cars into mobile theme parks by combining real-time vehicle motion data and dynamic content to give Virtual Reality (VR) headset-wearing passengers incredible adventures without leaving their seats. <a href=\"https:\/\/www.bmw-m.com\/en\/topics\/magazine-article-pool\/m-mixed-reality.html\" target=\"_blank\" rel=\"noreferrer noopener\">BMW\u2019s M Mixed Reality<\/a> takes it one step further, enabling drivers to get behind the wheel of an M2 and race a virtual track in the real car.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How could XR and metaverse experiences enhance vehicle purchase journeys?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Virtual showrooms<\/h4>\n\n\n\n<p>The most obvious use case for XR applications, more specifically VR, is to begin in the virtual showroom, where customers can explore and configure their future vehicles. Unlike existing 3D configurators, this creates a significantly more immersive 360 experience.<\/p>\n\n\n\n<p>Customers could configure the vehicle\u2019s interior and exterior, see it in real scale, in high detail, and even interact with physical elements (e.g., open\/close doors, slide luggage into the boot) as well as digital (e.g., infotainment\/digital services). Inevitably, challenges arise around the lack of tactile experiences and differing levels of quality across customers\u2019 headsets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Virtual test drive<\/h4>\n\n\n\n<p>Once configured, customers could take the vehicle out for a virtual test drive from the comfort of their home \u2013 instantly more fun, personalised, and informative. Manufacturers have huge opportunities to make this experience more brand specific; designed to emphasise brand values or product features (e.g., snowy conditions to emphasise all-wheel drive) and standardised across markets.<\/p>\n\n\n\n<p>In a virtual test drive, the vehicle can demonstrate its many capabilities in a safe environment. Whether that\u2019s autonomous features like changing lanes or parking; digital services like streaming or online payment in-vehicle; or new elements specific to electric vehicle customers, like charging.<br>Post-handover, the experiences can be further adapted or extended, with virtual environments helping customers explore undiscovered product features.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Virtual community<\/h4>\n\n\n\n<p>There is an opportunity to introduce the new customer to a virtual community of existing customers, OEM employees, dealer employees, or even AI (Artificial Intelligence) avatars.<\/p>\n\n\n\n<p>These communities could be transactional and\/or experiential. For instance, prospective electric vehicle (EV) customers might appreciate existing EV owners sharing their genuine experience and advice (while the OEM curates the exchange) which will ultimately build trust, knowledge, and loyalty to the brand.<\/p>\n\n\n\n<p>The challenge for most digital\/immersive experiences is keeping engaged users returning for more. Games and community are effective at providing this hook. Competitive test laps against friends, virtual discussions with other community members, and future product showcases are all effective ways of growing and maintaining long-term user engagement and investment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is next for brands not yet involved?<\/h4>\n\n\n\n<p>Far from an exhaustive list, you can see some of the industry\u2019s biggest names have made waves in the extended reality and metaverse space \u2013 which we see as the fourth brand touchpoint after in-person, web and mobile. Brands still hesitating to utilise it risk falling behind.<\/p>\n\n\n\n<p>And why hesitate? There are over 400 million active monthly users in the metaverse, further illustrating the importance of OEMs creating engaging experiences in this space. While we need to be mindful that 51% of its user base is 13 or younger (games-focused platforms Roblox and Fortnite are the metaverse\u2019s largest worlds), 74% of American adults are joining or considering joining them and it is estimated that by 2026, a quarter of us will spend an hour or more in these metaverse worlds each day[1]. Remember also that today\u2019s younger users will eventually become the future customer base and will expect to be engaged with in a very different way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can Capgemini help?<\/h3>\n\n\n\n<p>This immersive technology provides an opportunity for automotive manufacturers to push customer engagement; both in terms of new customer acquisition and potential increased sales and satisfaction. However, these new experiences must be seamlessly integrated into the underlying sales process and not considered as standalone experiences.<\/p>\n\n\n\n<p>Capgemini can help you do just that. We are a valued partner of leading OEMs and can help create sustainable business models, new products, services, and experiences that deliver lasting value. We can help you take a first test drive into XR and metaverse, with a collaborative, exploratory workshop to define and develop use-cases and show you how these technologies can help transform your specific customer journey. We will create an example at-speed, making it easier and more cost-effective to experience and innovate.<\/p>\n\n\n\n<p>Get involved now; gain a stronger presence tomorrow.<\/p>\n\n\n\n<p>[1] <a href=\"https:\/\/www.banklesstimes.com\/metaverse-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.banklesstimes.com\/metaverse-statistics\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/Peter.jpg\" alt=\"Peter Jesihar\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBa705d5d9_f97c_4c1b_b95e_b242e07df982\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/peterjesihar\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Peter Jesihar<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Managing consultant<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/peterjesihar\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Peter brings to the table a rich experience spanning seven years as a product and project manager, majorly concentrated in the automotive sector. His dedication to fostering innovation shines through his notable work in shaping exceptional customer experiences and architecting industry-challenging products.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/Abe_revised.jpeg\" alt=\"Abe Elwakili\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB26e91a12_0c43_4469_bade_fcfa2c6badc3\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/abe-e-5a854b13\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Abe Elwakili<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Immersive Design Lead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/abe-e-5a854b13\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Abe is an Immersive and Gen AI Design Lead at the Capgemini Applied Innovation Exchange (AIE) in London, with experience spanning 10 years, across design disciplines. He works with the AIE\u2019s market-leading clients to build immersive and 3D experiences for client products and services. <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/Joe.jpg\" alt=\"Joe Jennings\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBf6611b7a_06ae_445d_826b_d561d88d600a\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/jenningsjoe\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Joe Jennings<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Senior consultant<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/jenningsjoe\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Joe is a senior consultant with over 10 years\u2019 experience in the automotive industry, delivering strategic change in OEMs across sales, marketing and after sales.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/08\/David_headshot.jpg\" alt=\"David\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB97f4403e_07e3_440d_b12c_780b77ba4415\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/david-zimmerer-a6455a150\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">David Zimmerer<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Senior consultant<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/david-zimmerer-a6455a150\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">David is a senior consultant with extensive experience delivering sales transformation projects across multiple OEMs, with a specific focus on agency sales and direct to consumer automotive e-commerce.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>There is no denying it: extended reality (XR) and metaverse platforms are fast changing the way brands approach customer experience. Manufacturers in the automotive industry are no different; many are experimenting with this emerging technology to engage new customers.<\/p>\n","protected":false},"author":189,"featured_media":617192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"4bf6a6b7-7fff-454b-8089-431e435b5c83\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[5],"tags":[582,214,466],"brand":[30],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-617015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-automotive-industry","tag-customer-experience","tag-metaverse","brand-capgemini"],"yoast_head":"<!-- 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