{"id":611225,"date":"2023-03-17T07:51:57","date_gmt":"2023-03-17T06:51:57","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=873080"},"modified":"2025-03-11T05:04:03","modified_gmt":"2025-03-11T05:04:03","slug":"the-times-they-are-a-changing-technology-trends-in-the-dpa-market","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/the-times-they-are-a-changing-technology-trends-in-the-dpa-market\/","title":{"rendered":"The times they are-a-changing: Technology trends in the DPA market"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>The times they are-a-changing &#8211; Technology trends in the DPA market<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2021\/05\/Gustaf-Soderlund-e1576497149420-1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Gustaf Soderlund<\/h5><h5 class=\"blog-date\">20 March 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/&amp;text=Should%20I%20stay%20or%20should%20I%20go%3F%20-%20my%202%20cents%20on%20current%20and%20future%20leaders%20in%20digital%20process%20automation%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/&amp;text=Should%20I%20stay%20or%20should%20I%20go%3F%20-%20my%202%20cents%20on%20current%20and%20future%20leaders%20in%20digital%20process%20automation%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>The Digital Process Automation (DPA) market is developing at a high pace and vendors increasingly want to bring their edge to their clients. In the last couple of years, we have seen five clear technology trends in the DPA market that strong players are driving (and those that are not, should consider);<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend no. 1: Low code\/No code enablement<\/strong><\/h2>\n\n\n\n<p>Nowadays most DPA platforms are \u2018low code\u2019 or \u2018no code\u2019, so it\u2019s hardly even a differentiation anymore. However, if you don\u2019t have low code or citizen developer capabilities, it will take much longer time for your users\/clients to realise business value and you will be perceived as a laggard. In our more recent engagements, low code is being perceived as a \u2018must have\u2019 requirement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend no. 2: AI\/decisioning infusion<\/strong><\/h2>\n\n\n\n<p>Stronger players in the DPA market build decisioning capabilities into their platform. Strong players are using AI\/ML to support use cases like advising on the next best action for a case worker (leading to higher productivity and higher quality) or advising the best way to personalise an outbound campaign to your specific needs (leading to higher hit rates and click rates). Some players have indeed been doing this for quite some years and if you\u2019re good and aspire to lead &#8211; this is a place where you can really differentiate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend no. 3: Process Mining capabilities<\/strong><\/h2>\n\n\n\n<p>Most leading DPA providers have either built or acquired process mining capabilities to be able to analyse a process and automatically find bottle necks and suggest ways to improve the process. Of course, there are players that have this as their core capability, like Celonis, which is leading this space. But the DPA vendors seem to want their own capabilities. In the last year or two we have seen IBM acquire myInvenio, Appian acquire Lana Labs and Pega acquire Everflow. Interestingly, we have also seen partnerships between DPA vendors and Process AI specialists emerge, watch this space!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend no. 4: The enterprise platform<\/strong><\/h2>\n\n\n\n<p>No big surprise that software vendors are selling their software as an all-encompassing platform. However, the same way that leading DPA platform providers, like Pegasystems, start to appear in other \u2018magic quadrants\u2019 and \u2018waves\u2019, we will also see companies more famous for other areas to appear or even obtain a leadership position within the DPA space in analysts\u2019 reviews. Even though there is a trend to expand and scale DPA enterprise wide into other capabilities, the opposite trend is also true; compartmentalisation -using different vendors for different use cases (something we\u2019re seeing in many of our engagements currently).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trend-no-5-verticalisation\"><strong>Trend no. 5: Verticalisation<\/strong><\/h2>\n\n\n\n<p>Verticalisation is not necessarily a new trend, however there is a difference to what we see now and what was mostly glorified demos and packaging, back in early 2000s. These verticalisations are more concrete and customer ready, they are more specific to smaller use cases and there are a lot of them out there. In banking and insurance for example, many suppliers are now having relevant onboarding solutions, payment investigation solutions, first notice of loss solutions and an AML solution.<\/p>\n\n\n\n<p>It\u2019s difficult to say what the future holds, as I don\u2019t have a crystal ball in my possession. However, one guess is that verticalisation will become increasingly important as clients are tired of getting a multi-million euro toolbox, where they still have to build it all from scratch. The clients will be looking for everything from verticalised core capabilities and data models to vertical accelerators and down to product-like (off-the-shelf) vertical solutions (more to come on this). If you want us to provide our view based on your specific situation, feel free to contact us.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Author<\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2021\/05\/Gustaf-Soderlund-e1576497149420-1.jpg\" alt=\"Gustaf Soderlund\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row 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class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Gustaf Soderlund<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Vice President Business Process and member of Digital Leadership team, Capgemini FS\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\" data-bs-expert-title=\"Gustaf Soderlund\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/gustafsoderlund\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Gustaf has many years of experience selling, delivering, and leading business process and customer engagement solutions in a variety of industries, including banking and insurance Gustaf currently leads Pega globally and is the Augmented Services leader for Financial Services.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" 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Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG482208 = {\"482208\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Related Expert Perspectives<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/\" aria-label=\"My 2 cents on current and future leaders in digital process automation\u00a0\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/03\/digital-process-automation-FS.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\"><\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/\" aria-label=\"My 2 cents on current and future leaders in digital process automation\u00a0\"><h3 class=\"expert-subtitle\">My 2 cents on current and future leaders in digital process automation\u00a0<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2021\/05\/Gustaf-Soderlund-e1576497149420-1.jpg?w=960\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Gustaf Soderlund<\/div><div class=\"date-text\">Mar 14, 2023<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/one-platform-to-rule-them-all-or-not\/\" aria-label=\"One platform to rule them all \u2013 or not?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"DPA platform\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/DPA-platform-1.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\"><\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/one-platform-to-rule-them-all-or-not\/\" aria-label=\"One platform to rule them all \u2013 or not?\"><h3 class=\"expert-subtitle\">One platform to rule them all \u2013 or not?<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Book-download-image<\/div><div class=\"date-text\">Apr 24, 2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>The Digital Process Automation (DPA) market is developing at a high pace and vendors increasingly want to bring their edge to their clients.<\/p>\n","protected":false},"author":419,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3635c7db-f652-499e-b2fd-fd1dab40aff9\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[5],"tags":[254,233,22],"brand":[30],"service":[],"industry":[363,70],"partners":[567],"blog-topic":[510],"content-group":[],"class_list":["post-611225","post","type-post","status-publish","format-standard","hentry","category-technology","tag-ai","tag-digital","tag-technology","brand-capgemini","industry-banking-capital-markets","industry-insurance","partners-pega","blog-topic-technology"],"yoast_head":"<!-- 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