{"id":611205,"date":"2023-03-14T07:48:02","date_gmt":"2023-03-14T06:48:02","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=871550"},"modified":"2025-09-25T15:17:38","modified_gmt":"2025-09-25T15:17:38","slug":"should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/","title":{"rendered":"My 2 cents on current and future leaders in digital process automation\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Should I stay or should I go? &#8211; my 2 cents on current and future leaders in Digital Process Automation\u00a0<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2021\/05\/Gustaf-Soderlund-e1576497149420-1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Gustaf Soderlund<\/h5><h5 class=\"blog-date\">15 March 2023<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/&amp;text=Should%20I%20stay%20or%20should%20I%20go%3F%20-%20my%202%20cents%20on%20current%20and%20future%20leaders%20in%20digital%20process%20automation%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/&amp;text=Should%20I%20stay%20or%20should%20I%20go%3F%20-%20my%202%20cents%20on%20current%20and%20future%20leaders%20in%20digital%20process%20automation%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Digital process automation (DPA) technology has been instrumental as the engine for digital transformation through digitising and automating manual and paper-based process. As such, the DPA space has been a great place to be for many years, but it is becoming more crowded with more and more vendors. Current DPA leaders (like Pega, Appian and to some extent IBM and Microsoft) are under heavy attack from several fronts. We see suppliers entering DPA from other areas, like Salesforce (from sales and marketing) and even more so, ServiceNow (from ITSM and employee services). Lowcode (only) suppliers, like Outsystem and Mendix, are also trying to enter this space with basic workflow and business rules capabilities, but to a much lower cost. As some sort of RPA capabilities are nowadays integrated in the DPA platforms, even typical RPA suppliers (like UI Path and BluePrism) are starting to step up the value chain into IPA\/DPA as analysts are deeming traditional RPA dead. But, as the analyst firm Horses for Sources cleverly points out: \u201cWhat isn\u2019t dead is the fact that <a href=\"https:\/\/www.horsesforsources.com\/rpa_died_022120\/\" target=\"_blank\" rel=\"noreferrer noopener\">RPA created the path<\/a>\u2026to a much bigger market that\u2019s evolving\u201d. What is also clear is that the DPA market is growing and that existing vendors (and newcomers) will want to capitalise on this, but the competitive landscape will get more fierce and tough going forward.<br><br>So, where should leaders keep and increase their focus to keep the edge and where should challengers extend their capabilities to become future leaders? As a connected experience becomes more and more important, DPA platforms need to be able to orchestrate timely and contextual content across the journey using both historical and real-time stream processing data. While the central DPA platform would manage the processes for the business, a well-connected process management platform will be able to define and control process behavior dynamically based on recommendations. As organisations increasingly invest in cloud solutions, it is imperative that DPA solutions continue to build, not only their own AI capabilities, but also the ability to adopt to AI services extended by various leading hyper scalers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-does-this-mean-for-you-as-a-prospective-client-i-ve-summarised-three-points-to-consider\"><strong>So, what does this mean for you as a prospective client? I\u2019ve summarised three points to consider:<\/strong><\/h2>\n\n\n\n<p><strong>Vendor selection<\/strong><br>So, which vendor should you pick? Of course, the typical consulting response &#8211; \u2018it depends\u2019 &#8211; is relevant here. But the slightly longer response is, the more complex and regulatory needs you have, the more it makes sense to pay the premium price for some of the leading platforms. If your need is neither complex nor regulatory, you can safely opt for one of the more lightweight or even the low code-only solutions. You could do this analysis yourself, but it helps involving a trusted advisor doing this work that have the ability, the experience and can stay objective towards the vendors throughout this process.<\/p>\n\n\n\n<p><strong>Planning and execution<\/strong><br>Always start with the business need, the ToBe or the Target Operating Model \u2013 and then work backwards, to ensure you generate real business value (more on this in a coming blog post). Focus more on what you want to achieve (fitment analysis) than which platform is cheapest or comes with most bells and whistles. Many DPA implementations are transformative in their nature, which means you need to spend some time to really plan and prepare the implementation (else you should \u2018prepare to fail\u2019). And, when you take this plan to execution, you want an SI that\u2019s prepared to have some skin in the game and take ownership beyond resourcing. Having the right partner can be the difference between a transformative change and a failed IT project.<\/p>\n\n\n\n<p><strong>Change and culture<\/strong><br>Don\u2019t underestimate the cost of change, both from a technical point of view and a cultural point of view. Changing an enterprise workflow system can be a very big and costly affair, so that kind of decision shouldn\u2019t be taken lightly and only if it\u2019s supported by a very strong (and challenged) business case. From a cultural perspective, having a structured organisational change management approach can be vital.<\/p>\n\n\n\n<p>At Capgemini, we\u2019ve been doing DPA or IBPMS for the last 20+ years. You can always reach out to us if you want more detailed advice on this subject!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2021\/05\/Gustaf-Soderlund-e1576497149420-1.jpg\" alt=\"Gustaf Soderlund\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row 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class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Gustaf Soderlund<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Vice President Business Process and member of Digital Leadership team, Capgemini FS\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\" data-bs-expert-title=\"Gustaf Soderlund\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/gustafsoderlund\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Gustaf has many years of experience selling, delivering, and leading business process and customer engagement solutions in a variety of industries, including banking and insurance Gustaf currently leads Pega globally and is the Augmented Services leader for Financial Services.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" 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href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/the-times-they-are-a-changing-technology-trends-in-the-dpa-market\/\" aria-label=\"The times they are-a-changing: Technology trends in the DPA market\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Technology<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/the-times-they-are-a-changing-technology-trends-in-the-dpa-market\/\" aria-label=\"The times they are-a-changing: Technology trends in the DPA market\"><h3 class=\"expert-subtitle\">The times they are-a-changing: Technology trends in the DPA market<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2021\/05\/Gustaf-Soderlund-e1576497149420-1.jpg?w=960\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Gustaf Soderlund<\/div><div class=\"date-text\">Mar 17, 2023<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/one-platform-to-rule-them-all-or-not\/\" aria-label=\"One platform to rule them all \u2013 or not?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"DPA platform\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/DPA-platform-1.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Technology<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/one-platform-to-rule-them-all-or-not\/\" aria-label=\"One platform to rule them all \u2013 or not?\"><h3 class=\"expert-subtitle\">One platform to rule them all \u2013 or not?<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Book-download-image<\/div><div class=\"date-text\">Apr 24, 2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Digital process automation (DPA) technology has been instrumental as the engine for digital transformation through digitizing and automating manual and paper-based process.<\/p>\n","protected":false},"author":419,"featured_media":611221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"32a14e2a-6763-4e39-9860-f921cd7d25c0\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[5],"tags":[397,233,22],"brand":[30],"service":[],"industry":[363,70],"partners":[567],"blog-topic":[510],"content-group":[],"class_list":["post-611205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-banking","tag-digital","tag-technology","brand-capgemini","industry-banking-capital-markets","industry-insurance","partners-pega","blog-topic-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My 2 cents on current and future leaders in digital process automation<\/title>\n<meta name=\"description\" content=\"DPA technology has been instrumental as the engine for digital transformation through digitising and automating manual and paper-based process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My 2 cents on current and future leaders in digital process automation\u00a0\" \/>\n<meta property=\"og:description\" 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