{"id":595059,"date":"2023-02-15T06:55:23","date_gmt":"2023-02-15T05:55:23","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=861464"},"modified":"2024-03-14T17:47:41","modified_gmt":"2024-03-14T17:47:41","slug":"nrf-2023-4-trends-1-game-changer","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/gb-en\/insights\/expert-perspectives\/nrf-2023-4-trends-1-game-changer\/","title":{"rendered":"Key takeaways from NRF 2023"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>NRF 2023: 4 trends +1 game-changer from the world&#8217;s largest trade fair<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">15 Feb 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/nrf-2023-4-trends-1-game-changer\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/nrf-2023-4-trends-1-game-changer\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">After missing last year&#8217;s NRF, it was a great pleasure to be back in New York City for NRF 2023 and personally meet customers, partners and colleagues at the world&#8217;s largest trade show.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>In addition to these many happy moments (in our Capgemini Executive Lounge and in front of the iconic billboards in Times Square), it was particularly exciting to discover the latest and most important trends in the industry. What\u2019s moving the retail trade at the moment?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-are-my-observations-from-nrf-2023\">Here are my observations from NRF 2023:<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Operational efficiency<\/strong><\/h4>\n\n\n\n<p>It is not surprising that the macroeconomic crises \u2013 supply chain disruptions, inflation and consumer concerns about their financial health \u2013 are leading retailers to streamline their operations out of sheer necessity. Solutions that increase efficiency throughout the value chain are particularly in demand these days \u2013 especially AI-based tools for demand forecasting and management. I came to NRF 2023 with the expectation that the current crisis will be a crucial time for new, high-value loyalty programs. To see if I was right, I engaged in many on-site discussions with customers and partners. Short answer: my thesis was not wrong, but it was misleading. Instead, the general stance was, &#8220;Before we launch large-scale customer retention programs, we need to do our homework: getting products on shelves on time and keeping prices as low as possible \u2013 meeting expectations is the essence of loyalty.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. The check-out question<\/h4>\n\n\n\n<p>Scan &amp; Go and seamless checkout options aren&#8217;t new anymore, but it seems the market has reached a new level of maturity. Every retailer I talked to plans to introduce an initial check-out solution or replace or enhance their existing solutions. Technology in this space varies from high-tech options like Amazon and Starbucks&#8217; seamless checkout &nbsp;(or UNIQLO&#8217;s even more impressive RFID-based checkout), to less sophisticated but very scalable and inexpensive self-checkout solutions that can even be found at low-tech wholesaler Costco.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/NRF_2023_popup_cornershop.webp\" alt=\"\" class=\"wp-image-861514\"\/><figcaption class=\"wp-element-caption\"><em>NRF 2023: A pop-up version of our CornerShop at the Capgemini Lounge<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Pause for flagship innovations<\/h4>\n\n\n\n<p>Many of the most prominent innovations that have dominated the conversation in the industry over the last two years, such as omnichannel or digital twins, are still relevant \u2013 but have lost priority. In times of crisis, when the focus is shifting back to operational efficiencies (see #1), some of these solutions are being put on the back burner, albeit temporarily. As soon as the crisis is over we can expect a certain upswing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. &#8220;Proto-verse&#8221; instead of &#8220;Metaverse&#8221;<\/h4>\n\n\n\n<p>The hype surrounding the metaverse seems to be coming to an end for the time being \u2013 a textbook &#8220;hype cycle&#8221; running its course. So where does the technology stand today? It\u2019s clear that there will not be one, singular solution. Consider also that we\u2019re still in the testing phase.<strong> To put it simply: so far there is no &#8220;metaverse&#8221; but many &#8220;proto-verses&#8221;.<\/strong><\/p>\n\n\n\n<p>Before the metaverse can become a real game changer, a few key elements are still needed, such as an interoperable identity wallet, very light and comfortable AR\/VR glasses, and a lot more. In the meantime, the new technology is already being used in a number of use cases, ranging from marketing with NFTs to expanding online shops, to VR. Maybe less spectacular than previously expected, but impressively solid solutions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Last but not least: ChatGPT is stirring up the industry<\/h4>\n\n\n\n<p>Beyond all the concrete retail-specific content, the whole scene has been overlaid by a potential game-changer: ChatGPT and its potential competitor, <a href=\"https:\/\/www.capgemini.com\/about-us\/technology-partners\/google-cloud\/\">Google<\/a>&#8216;s LaMDA. So far there are many unanswered questions, both for retail and for business and society in general: Is ChatGPT a threat to Google&#8217;s search engine-based business model? What are the consequences for marketing and CRM? Nobody knows for sure at the moment. But everyone at NRF 2023 agreed: this technology will fundamentally change many things in the industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/NRF_2023_Capgemini-Stand1.webp\" alt=\"\" class=\"wp-image-861516\"\/><figcaption class=\"wp-element-caption\"><em>Our booth at the NRF 2023<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Final thoughts<\/h3>\n\n\n\n<p>We\u2019d all like to avoid crises. But as long as the retail industry faces such stiff headwinds, it\u2019s worth taking a step back to look at the big picture and seek out chances to outperform. Capgemini\u2019s theme for NRF 2023 was <em>Unprecedented disruption \u2013 unparalleled opportunity<\/em>. Retailers with a comfortable mastery of today\u2019s technologies stand a good chance of coming out on top by leading with purpose, unlocking new channel growth, and adapting to compete with operational improvement.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader de12512d-9347-40f2-b2e4-48f370a8b16d\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"WHAT MATTERS TO TODAY\u2019S CONSUMER 2023\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWHAT MATTERS TO TODAY\u2019S CONSUMER 2023\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"2023 consumer behavior tracker for the consumer products and retail industries\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2023 consumer behavior tracker for the consumer products and retail industries\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Download now about WHAT MATTERS TO TODAY\u2019S CONSUMER 2023\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\" 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\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CRI-Consumer-trends.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CRI-Consumer-trends.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CRI-Consumer-trends.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CRI-Consumer-trends.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CRI-Consumer-trends.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CRI-Consumer-trends.jpg?w=800&amp;quality=90 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rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Capgemini in Consumer Products<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Reimagine the future of consumer products<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/industries\/retail\/\" target=\"_blank\" aria-label=\"Capgemini in Retail\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Retail.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Retail.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Retail.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Capgemini in Retail<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Delivering against consumer expectations in the new era of connected commerce<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/immersive-experiences\/\" target=\"_blank\" aria-label=\"Immersive Experiences\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Immersive Experiences<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">How metaverse can benefit customer experience and operations?<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":371,"featured_media":641559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"abefc7d4-b794-4019-9a0a-173bf74923f8\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"c8dd0243-f7d7-4812-8d27-8e03986006a5\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[150,510,531],"content-group":[],"class_list":["post-595059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-customer-experience","blog-topic-technology","blog-topic-trends"],"yoast_head":"<!-- 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