{"id":563244,"date":"2022-01-28T13:07:22","date_gmt":"2022-01-28T13:07:22","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647249"},"modified":"2025-03-10T06:47:25","modified_gmt":"2025-03-10T06:47:25","slug":"inventive-consumer-brand-experience","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/gb-en\/solutions\/inventive-consumer-brand-experience\/","title":{"rendered":"Inventive consumer brand experience"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:48% 47%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:48% 47%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Inventive consumer brand experience<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/solutions\/inventive-consumer-brand-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/solutions\/inventive-consumer-brand-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Your brands need to redefine their relationships with customers to become better connected, more empathetic and more relevant to their everyday lives. <\/h2><p class=\"intro-para-content\"><br>Those relationships are critical to build the reputation of your brands in a society that lives online. Your brands need the strength to thrive in a world of social media, influencers and micro trends.<br><br>With Inventive Consumer Brand Experience, we help consumer products companies to create sustainable value by building end-to-end capabilities for consumer and shopper engagement.<br><br>Capgemini helps brands stay relevant while they navigate a series of major shifts in our constantly transforming world. Brands need to take a broader view of how people live and become omnipresent in those lives. Brands can only do that by delivering more meaningful experiences.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-only-purposeful-brands-will-thrive\">Only purposeful brands will thrive<\/h4>\n\n\n\n<p>Customers want their brands to share their values, convictions and preoccupations. In order to empathize with customers, brands must embrace a purpose that builds societal value and is put into action internally, externally and, deep within the supply chain. Inventive Consumer Brand Experience helps brands move away from obsessing with consumption, to embracing a purpose that builds societal value, becoming an integral part of customers\u2019 lives.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Inventive-Consumer-Brand-Experience.png\" alt=\"\" class=\"wp-image-647254\" style=\"width:500px;height:430px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-must-drive-your-brand-development\">Data must drive your brand development<\/h4>\n\n\n\n<p>The strategic development process also needs a reboot. We work with brands to move from static plans and processes to agile, fluid intelligent planning. As consumer products companies reconsider their data driven marketing focus, shifting from optimizing the selling process, to maximizing the whole brand development process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-flexible-offers-tailored-to-your-vision-you-at-scale\">Flexible offers, tailored to your vision \u2013 You at scale<\/h4>\n\n\n\n<p>Inventive Consumer Brand Experience re-invents the capabilities of consumer products companies across the four key areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insight driven engagement<\/strong> Putting insights at the heart of consumer engagement decision<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Future of relationship marketing<\/strong> Building brand equity though relevant personalized two-way engagement with consumers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Winning with content<\/strong> Delivering the right content, at the right time, in the right moment to engage consumers and shoppers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disruptive shopper engagement<\/strong> Understanding and implementing the right channel strategy and retail activations across the path to purchase.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-only-true-empathy-wins-hearts-and-minds\">Only true empathy wins hearts and minds<\/h4>\n\n\n\n<p>Most consumer product companies know the environment is changing fast, but knowing changing trends is not enough. The challenge is to know where the trends are heading. How to analyze data and insights. And how to orchestrate a swift and successful response. Most of all you need to know your customers\u2019 hearts and minds if you\u2019re going to win and keep them. Inventive Consumer Brand Experience empowers you to build truly empathetic relationships with your customers, based on a true understanding of their preoccupations, their values, and their everyday needs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Insights<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/insights\/marketing-for-customer-experience\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Capgemini_Insights_Customer-firs.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Capgemini_Insights_Customer-firs.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Capgemini_Insights_Customer-firs.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">MARKETING FOR CUSTOMER EXPERIENCE<br><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/insights\/marketing-for-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">The role of the CMO is evolving. Deliver on customer experience with creativity and data.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/a-new-playbook-for-chief-marketing-officers\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">A new playbook for chief marketing officers<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Why CMOs should enable real time marketing to drive sustained growth<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/how-sustainability-is-fundamentally-changing-consumer-preferences\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/sustainability.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/sustainability.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/sustainability.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">How sustainability is fundamentally changing consumer preferences<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">For CPR organizations, green is the new black<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><a href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" aria-label=\"Inventive Consumer Brand Experience\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Inventive Consumer Brand Experience<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">New ways to engage consumers with energy and purpose<\/p><div class=\"box-bottom\"><div class=\"slide-info-footer\"><div class=\"brand-logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/Logo_Capgemini_Invent.svg\" alt=\"Capgemini Invent\"\/><\/div><\/div><a aria-label=\"Read more about Inventive Consumer Brand Experience\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Download our brochure<\/a><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/07\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" aria-label=\"Download our brochure about Inventive Consumer Brand Experience\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:20% 100%\" loading=\"lazy\"\/><\/picture><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":55,"featured_media":563247,"parent":557931,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d70ddbd8-d71a-471a-9ce7-8d040313abd5\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[335],"partner_type":[],"service":[192],"industry":[],"partners":[],"page-type":[311],"content-group":[],"class_list":["post-563244","page","type-page","status-publish","has-post-thumbnail","hentry","brand-capgemini-invent","service-customer-experience","page-type-solutions"],"yoast_head":"<!-- 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