{"id":560167,"date":"2022-03-17T11:35:12","date_gmt":"2022-03-17T11:35:12","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=660854"},"modified":"2025-03-10T06:37:41","modified_gmt":"2025-03-10T06:37:41","slug":"cornershop","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/gb-en\/industries\/retail\/cornershop\/","title":{"rendered":"CornerShop, the retail store of tomorrow"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2023\/04\/67-CAPGEMINI-STORE-DRUM-EZZIDIN-JPG-2.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">CornerShop, the retail store of tomorrow<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Inspiring tomorrow\u2019s shopping innovations.<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/industries\/retail\/cornershop\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/industries\/retail\/cornershop\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">CornerShop was Capgemini\u2019s live retail store in London where we spent the past few years transforming shopping and customer engagements to bring to life the future of retail.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The world of retailing is facing fundamental transformation: increasingly digital, consumers expect their purchases to be enabled by seamless tech and underpinned by people and planet friendly principles. To help our retail clients thrive in this evolving context, we put our experience and capabilities together to design and launch a new hybrid retail experience and innovation concept store: CornerShop.<\/p>\n\n\n\n<p>Inspired by the traditional British&nbsp;corner shop, the store supported retailers and brands to understand how digital innovation can enable new ways to evolve the customer experience, improve in-store operations and enable consumers to rediscover the joy of in-person retail, through exciting new options to engage and shop.<\/p>\n\n\n\n<p>CornerShop not only enabled retailers and brands to ideate and test tomorrow\u2019s shopping innovations, but also supported our clients to gain that all-important consumer feedback\u2014from real customers in the heart of London.<\/p>\n\n\n\n<p>Over the course of numerous live pop-ups, we tested and iterated over 30 new experiences and technologies. Here are five of the best concepts that we believe signal tomorrow\u2019s shopping:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>AI-enabled store staff solution<\/strong><br><br>Our world-first point of view enhances the in-store headset with a generative assistant. Aiding store managers and shop floor staff as they assist customers, troubleshoot issues and complete tasks, the headset upends traditional training models by providing on-demand support.<\/li>\n\n\n\n<li><strong>Functional AR<\/strong><br><strong><br><\/strong>Our AR point of view helps consumers navigate the complexity of shopping with purpose. In a test that proved incredibly popular with consumers, AR was overlaid onto shelving in which products are compatible with their specific shopping goals.<\/li>\n\n\n\n<li><strong>Sustainability via Dynamic Pricing<\/strong><br><br>Following our belief that technology can help minimise food waste, we ran an experiment using AI-based pricing that calculated the peak pricing for perishable products and tied this into real-time screen media to promote to customers.<\/li>\n\n\n\n<li><strong>Next-gen conversational commerce<\/strong><br><br>We have developed and tested a personalized and convenient solution that leverages GenAI to provide customers with meal inspiration, based on real-time availability of stock in-store, and populates their reserve and collect baskets accordingly.<\/li>\n\n\n\n<li><strong>Generative targeted in-store media<\/strong><br><br>We\u2019re developing real-time, contextualized marketing that can be delivered at optimized moments to relevant audiences on in-store media. Leveraging GenAI to overcome complex business rules and workflows, it enables next-gen personalized experiences.<\/li>\n<\/ol>\n\n\n\n<p>Over multiple pop-ups, CornerShop welcomed thousands of consumers and has helped hundreds of organizations reshape the future of their retail through cutting-edge ideation workshops.<br><br>CornerShop was widely featured in the press, including Forbes, ITN and BBC. The experiences we created spanned across the fashion, grocery, convenience and beauty sectors. We inspired, educated and guided some of the world\u2019s greatest brands both in person and virtually.<\/p>\n\n\n\n<p>The doors to CornerShop are now closed, however you can still get in touch to learn more about how we can help you deliver the future of retail.<\/p>\n\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_481644_2540416164\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_475236_4312_3377037533\" name=\"_mf_475236_4312\" placeholder=\"First name\" required \/><label for=\"_mf_475236_4312_3377037533\" class=\"form-label\">First name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_475236_2557_1767368757\" name=\"_mf_475236_2557\" placeholder=\"Surname\" required \/><label for=\"_mf_475236_2557_1767368757\" class=\"form-label\">Surname <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Surname is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_475236_4642_3708237330\" name=\"_mf_475236_4642\" placeholder=\"Company\" required \/><label for=\"_mf_475236_4642_3708237330\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_475236_3104_1148620770\" name=\"_mf_475236_3104\" placeholder=\"Job title\" required \/><label for=\"_mf_475236_3104_1148620770\" class=\"form-label\">Job title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job title is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_475236_9220_3489550233\" name=\"_mf_475236_9220\" placeholder=\"Email\" required \/><label for=\"_mf_475236_9220_3489550233\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_481644_5459_4072788688\" name=\"_mf_481644_5459\" placeholder=\"Tell us more about your interest in CornerShop\" ><\/textarea><label for=\"_mf_481644_5459_4072788688\" class=\"form-label\">Tell us more about your interest in CornerShop (optional)<\/label><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_475236_9611_585084167\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_475236_9611[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_475236_9611_585084167\" class=\"form-check-label consent-text\">\n\t\t\t\tBy submitting this form, I understand that my data will be processed by Capgemini as indicated above and described in the <a href=\"https:\/\/www.capgemini.com\/gb-en\/terms-of-use\/\">Terms of use <\/a>. &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_475236_7426\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_475236_7426\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_475236_7426\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_475236_7426\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_475236_7426\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"481644\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"cornershop-campaign\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"d045cd7613\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tThank you for submitting your query.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG481644 = {\"481644\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Blogs<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-resource-static section resource-static\"><div class=\"container\"><div class=\"box\"><div class=\"row\"><div class=\"col-md-6 box-img-wrapper\"><div class=\"img-ratio\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/359112021-Princes-Trust-blog-banner-1920-x-480-copy-1.jpg?w=992&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/359112021-Princes-Trust-blog-banner-1920-x-480-copy-1.jpg?w=992&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/359112021-Princes-Trust-blog-banner-1920-x-480-copy-1.jpg?w=1984&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:81% 59%\" loading=\"lazy\"\/><\/div><\/div><div class=\"col-md-6 box-inner\"><a class=\"box-title-text\" aria-label=\"Find out more about CornerShop, the store of tomorrow Link\" href=\"https:\/\/www.capgemini.com\/gb-en\/research-and-insight\/find-out-more-about-cornershop-the-store-of-tomorrow\/\"><h3>Find out more about CornerShop, the store of tomorrow<\/h3><\/a><div class=\"btnLogoWrapper\">  <\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our expert<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2024\/05\/Catherine-Strowger-Headshot.jpeg\" alt=\"Catherine Strowger\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Email\" href=\"mailto:Catherine.strowger@capgemini.com\"><i aria-hidden=\"true\" class=\"mail-ico\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/choldenretailconsultant\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Catherine Strowger<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Retail | Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Email\" href=\"mailto:Catherine.strowger@capgemini.com\"><i aria-hidden=\"true\" class=\"mail-ico\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/choldenretailconsultant\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Catherine leads the Retail practice for Capgemini Invent, the innovation, design and transformation arm of the Group. With over 15 years\u2019 experience in retail industry and consulting roles, she leads a team of retail experts who blend deep transformation expertise with their lived experiences working for some of the UK\u2019s best known retail brands.\n\nCatherine leads consulting engagements across the end-to-end retail operating model, with particular subject matter expertise and love for store operations and colleague experience. Alongside this, she is passionate about sustainability and helping our retail clients to use data and AI to drive greater transparency and conscious decision making in their operations.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" 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