{"id":579947,"date":"2022-08-25T12:23:09","date_gmt":"2022-08-25T10:23:09","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=client-story&#038;p=756537"},"modified":"2025-03-07T06:36:45","modified_gmt":"2025-03-07T06:36:45","slug":"digital-customer-experiences-at-scale-by-entercard","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/digital-customer-experiences-at-scale-by-entercard\/","title":{"rendered":"Digital customer experiences at scale by Entercard"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 64%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Digital customer experiences at scale by Entercard<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/digital-customer-experiences-at-scale-by-entercard\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/digital-customer-experiences-at-scale-by-entercard\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Entercard partners with Capgemini to deliver seamless customer experiences through automated, data-driven journeys delivering more customised offers, all powered by Salesforce Marketing Cloud and Service Cloud<\/h2><p class=\"intro-para-content\"><strong>Client Challenge: <\/strong>Entercard wanted to find a more efficient way to make the customer experience more seamless across all channels, while delivering personalised offers with clear value for their customers and their brand<br><br><strong>Solution: <\/strong>The company partnered with Capgemini to implement Salesforce Marketing Cloud, which together with Salesforce Service Cloud allows them to run automated, multi-channel journeys<br><br><strong>Benefits:<\/strong><br>\u00b7\u00a0\u00a0Clearer understanding of customer needs<br>\u00b7\u00a0\u00a0Empowers marketeers to manage segments and content in a single platform<br>\u00b7\u00a0 Expanded ability for offer customisation<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>As one of Scandinavia\u2019s leading credit market companies, Entercard provides payment and financing solutions through its own and partner brands to more than 2 million customers in Norway, Sweden, and Denmark, all of whom expect personalised solutions, services, and support. In order to better understand its clients and deliver greater value through an enhanced customer experience, the company partnered with Capgemini to implement the Salesforce Marketing Cloud, which represented the latest in a long series of collaborations between the pair of organisations.<\/p>\n\n\n\n<p>Through the introduction of this innovative platform, Entercard and Capgemini linked marketing automation with Salesforce Service Cloud and CRM data so interactions can be based on a 360\u00b0 view of the customer. By transforming how the company can design and deliver seamless, personalised customer experiences, Entercard has a great foundation for future innovation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Entercard partners with Capgemini to deliver seamless customer experiences through automated, data-driven journeys delivering more customized offers, all powered by Salesforce Marketing Cloud and Service Cloud<\/p>\n","protected":false},"author":33,"featured_media":579948,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b1c27319-5d01-4f71-9231-1b79fed1677a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[351],"brand":[],"service":[352,192],"industry":[27,363],"partners":[140],"country":[385],"content-group":[],"class_list":["post-579947","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","service-cloud","service-customer-experience","industry-banking","industry-banking-capital-markets","partners-salesforce","country-norway"],"yoast_head":"<!-- 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