{"id":541394,"date":"2018-08-24T14:00:00","date_gmt":"2018-08-24T14:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/gb-en\/?post_type=client-story&#038;p=541394"},"modified":"2025-03-07T08:07:33","modified_gmt":"2025-03-07T08:07:33","slug":"capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","title":{"rendered":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_a_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>capgemini_enables_a_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers.pdf<\/span><span class=\"type\">808 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/&amp;text=Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/&amp;text=Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Giving customers a right to choose<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">The client is a leading North American quick service restaurant chain with a steady customer base drawn to the company\u2019s Southern style of service and willingness to allow unlimited customisation of their famous hamburgers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-engaging-digitally-savvy-customers\">Engaging digitally-savvy customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The restaurant chain has been serving customers since the 1950s with an exciting range of customisable food. Although it enjoyed the loyalty of its original customer base, Baby Boomers and GenX, it wanted to become familiar with Millennials and Gen Z. However, this was difficult, as Millennials demanded digital services like social media conversations, mobile apps, remote ordering on digital devices, and personalised offers. As such, the restaurant chain\u2019s basic digital media presence fell short of offering an engaging experience for Millennials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crafting-a-transformational-vision\">Crafting a transformational vision<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The restaurant chain approached Capgemini to gain advice on offering an enhanced digital experience to its customers. The restaurant chain wanted to segment its customers based on factors like age, digital preferences, and buyer personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve this, Capgemini commissioned an in-store and online survey to spark engaging conversations with customers to get to know their digital preferences. These findings enabled the restaurant chain to sketch a buyer journey and engage customers, especially millennials, inside stores and across digital platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Futhermore, Capgemini devised a customer experience strategy that tracked the buyer journey and offered them customised experiences across different touchpoints. This included relevant content on the website, social media, and other digital channels to encourage interaction with customers. Capgemini also helped the restaurant chain to design an engaging mobile app with intuitive customer loyalty features like quick ordering, personalised menus, and reward points. Capgemini developed the prototype, design, and digital architecture for the restaurant chain. In the next phase, Capgemini would help the restaurant chain to track and measure digital media activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-channels-of-communication-with-customers\">New channels of communication with customers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Marketing Strategy: The restaurant chain was able to create a blueprint for a presence on the digital platforms.<\/li>\n\n\n\n<li>Deeper understanding of millennials: The restaurant chain is now armed with a better understanding of the digital media preferences of Millennials and Gen Z.<\/li>\n\n\n\n<li>Customised content development: Customised digital media content helped the restaurant chain to delight millennials at different stages of their buyer journey.<\/li>\n\n\n\n<li>Intuitive App: The mobile app is a good addition to the digital armour of the restaurant chain and helps them to<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-collaborative-approach\">The collaborative approach:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Collaborative Business ExperienceTM is central to the Capgemini philosophy and a pillar of our service delivery.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The quick service restaurant chain and Capgemini worked together to develop a new market expansion strategy for expanding into new geographies and demographics.<\/li>\n\n\n\n<li>Capgemini helped the restaurant chain to conduct a customer survey to help them identify buyer personas.<\/li>\n\n\n\n<li>Capgemini addressed the apprehension of senior leadership and turned them into digital advocates to drive the transformation project.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-future-ahead-building-on-a-successful-journey\">Future ahead: Building on a successful journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini will further support the restaurant chain in creating a Customer Journey Atlas and improving the loyalty app to offer an enhanced customer experience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":541397,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ebb3e4cd-0f53-409d-af25-5aec152a23b8\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-541394","client-story","type-client-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers - Capgemini UK<\/title>\n<meta name=\"description\" content=\"Client StoriesCapgemini enables a leading restaurant chain to offer personalised digital media experience to its\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers\" \/>\n<meta property=\"og:description\" content=\"Client StoriesCapgemini enables a leading restaurant chain to offer personalised digital media experience to its\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Capgemini\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T08:07:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/\"},\"author\":{\"name\":\"Sai Kiran\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/person\\\/e18c469582cc4e2dd2649041406912d2\"},\"headline\":\"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers\",\"datePublished\":\"2018-08-24T14:00:00+00:00\",\"dateModified\":\"2025-03-07T08:07:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/\",\"name\":\"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers - Capgemini UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg\",\"datePublished\":\"2018-08-24T14:00:00+00:00\",\"dateModified\":\"2025-03-07T08:07:33+00:00\",\"description\":\"Client StoriesCapgemini enables a leading restaurant chain to offer personalised digital media experience to its\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/05\\\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg\",\"width\":660,\"height\":371,\"caption\":\"Close Up Of Woman Taking Picture Of Delicious Burger Using Smart Phone\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/news\\\/client-stories\\\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#website\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/\",\"name\":\"Capgemini\",\"description\":\"Get the future you want\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#organization\",\"name\":\"Capgemini\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":null,\"contentUrl\":null,\"width\":null,\"height\":null,\"caption\":\"Capgemini\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Capgemini\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/capgemini\",\"https:\\\/\\\/www.instagram.com\\\/capgemini\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/capgeminimedia\",\"https:\\\/\\\/www.glassdoor.com\\\/Overview\\\/Working-at-Capgemini-EI_IE3803.11,20.htm\"],\"description\":\"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.\",\"legalName\":\"Capgemini\",\"foundingDate\":\"1967-10-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"5001\",\"maxValue\":\"10000\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/#\\\/schema\\\/person\\\/e18c469582cc4e2dd2649041406912d2\",\"name\":\"Sai Kiran\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/gb-en\\\/author\\\/saikiranb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers - Capgemini UK","description":"Client StoriesCapgemini enables a leading restaurant chain to offer personalised digital media experience to its","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","og_locale":"en_GB","og_type":"article","og_title":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers","og_description":"Client StoriesCapgemini enables a leading restaurant chain to offer personalised digital media experience to its","og_url":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","og_site_name":"Capgemini UK","article_publisher":"https:\/\/www.facebook.com\/Capgemini\/","article_modified_time":"2025-03-07T08:07:33+00:00","og_image":[{"width":660,"height":371,"url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#article","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/"},"author":{"name":"Sai Kiran","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/e18c469582cc4e2dd2649041406912d2"},"headline":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers","datePublished":"2018-08-24T14:00:00+00:00","dateModified":"2025-03-07T08:07:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/"},"wordCount":555,"publisher":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#organization"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","url":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","name":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers - Capgemini UK","isPartOf":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","datePublished":"2018-08-24T14:00:00+00:00","dateModified":"2025-03-07T08:07:33+00:00","description":"Client StoriesCapgemini enables a leading restaurant chain to offer personalised digital media experience to its","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#primaryimage","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","width":660,"height":371,"caption":"Close Up Of Woman Taking Picture Of Delicious Burger Using Smart Phone"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/gb-en\/"},{"@type":"ListItem","position":2,"name":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/gb-en\/#website","url":"https:\/\/www.capgemini.com\/gb-en\/","name":"Capgemini","description":"Get the future you want","publisher":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/gb-en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/gb-en\/#organization","name":"Capgemini","url":"https:\/\/www.capgemini.com\/gb-en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/logo\/image\/","url":null,"contentUrl":null,"width":null,"height":null,"caption":"Capgemini"},"image":{"@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Capgemini\/","https:\/\/www.linkedin.com\/company\/capgemini","https:\/\/www.instagram.com\/capgemini\/","https:\/\/www.youtube.com\/user\/capgeminimedia","https:\/\/www.glassdoor.com\/Overview\/Working-at-Capgemini-EI_IE3803.11,20.htm"],"description":"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.","legalName":"Capgemini","foundingDate":"1967-10-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"5001","maxValue":"10000"}},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/gb-en\/#\/schema\/person\/e18c469582cc4e2dd2649041406912d2","name":"Sai Kiran","url":"https:\/\/www.capgemini.com\/gb-en\/author\/saikiranb\/"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers","url":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini UK","logo":""},"keywords":[],"dateCreated":"2018-08-24T14:00:00Z","datePublished":"2018-08-24T14:00:00Z","dateModified":"2025-03-07T08:07:33Z"},"rendered":"<meta name=\"parsely-title\" content=\"Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/gb-en\/news\/client-stories\/capgemini-enables-a-leading-restaurant-chain-to-offer-personalised-digital-media\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2018-08-24T14:00:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini UK","distributor_original_site_url":"https:\/\/www.capgemini.com\/gb-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/capgemini_enables_leading_restaurant_chain_to_offer_personalized_digital_media_experience_to_its_customers-1.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/client-story\/541394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/client-story"}],"about":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/types\/client-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/client-story\/541394\/revisions"}],"predecessor-version":[{"id":681498,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/client-story\/541394\/revisions\/681498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media\/541397"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/media?parent=541394"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/tags?post=541394"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/brand?post=541394"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/service?post=541394"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/industry?post=541394"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/partners?post=541394"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/country?post=541394"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/gb-en\/wp-json\/wp\/v2\/content-group?post=541394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}