Sara Siddiqi

Why you joined the team

I was hesitant at first as I didn’t see myself as ‘techy’ but actually I really like the cool new things technology can do for customers and clients

The most interesting part of your work/project

I get to test and learn new approaches. Not just new technology, but applying agile and design thinking to traditional project management styles and seeing which bits work and which don’t. When you see something that brings impact and quality but takes as little effort as needed because you’ve taken the right approach, it’s pretty awesome

Your view on the future of technology and business transformation

People talk about ‘digital transformation’ and keeping up with technology but in my opinion it’s all about customer transformation and keeping up with customer behaviour. Blockchain came out in 1996, but no one thought of keeping up with the new tech then. But when you link the customer behaviour to it and the business benefits, bam! All of a sudden you have music, art, property and finance all using a blockchain platform. So I think we need customer-centred technology experts to waft through the tech buzz and really guide the business to select the right technology – or not select technology – to grow the customer base

Our open roles

Tech Strategy – Management Consultant
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Sara Siddiqi

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