The Smart Digital Store

Bring the digital world into your store and open up new ways to engage with consumers, empower employees and create business value by revolutionising store operations.

The retail store is undergoing a fundamental transition as digital and mobile reshape how consumers shop. Although the pathway to the hearts, minds and wallets of the consumer has changed, stores are by no means dead. The brick-and-mortar store is enjoying a resurgence as retailers discover that this might be the last place where they can still grab the full attention of today’s highly distracted consumer. With even online pure-plays now venturing into the brick-and-mortar world, revisiting the role, functions and capabilities of the physical store in this new era is overdue. Enter the Smart Digital Store.

Bring your value proposition to life

According to Capgemini’s Digital Shopper Relevancy survey, 72% of retail customers believe that the retail store has an important role to play, 50% of retailers believe that optimising the store is very important for their organisation’s success and there is a 20% higher rate of conversion for shoppers who use digital while shopping.

The Smart Digital Store brings together the main players in the realm of the store: the customer, the store employee, the product and the physical store itself. By applying ubiquitous technology to make these SMART, DIGITAL and CONNECTED, a whole host of new capabilities and services can be created. Not as discrete gadgets or one-off point solutions, but as integrated systems driving new and measurable business value.

Leading retailers agree that digital is fundamental for competitive advantage and a key requirement to meet evolving customer needs and the Smart Digital Store allows retailers to quickly ramp up, regardless of where they currently are in their digital transformation journey.

Our Smart Digital Store portfolio is designed to support each retailer on their own unique journey to bring their store value proposition to life. We support and guide retailers every step of the way – from vision and strategy definition, to roadmapping, technical and organisational actualisation, ongoing support, and continuous adaptability for an ever-changing environment.

Analytics and automated rules ensure that vast amounts of interactions, e.g., those stemming from the Internet of Things lead to the right actions at the right moment and the right place. The principles that underpin the Smart Digital Store ensure security, privacy and scalability. The standard architecture allows for data exchanges with existing IT systems and infrastructure; so no complete overhaul is necessary to start reaping benefits right away.

Push the boundaries of business as usual

Capgemini worked closely with partner Intel in the development of the Smart Digital Store framework, ensuring that the underlying architecture is sound, and core elements like security and privacy are present at all levels. Through the partnership, we are also able to push the boundaries of business as usual by applying advanced, yet scalable and reliable technology.

Capgemini has a dedicated global Consumer Products & Retail practice that supports retailers through their store and digital transformation, drawing on the expertise of 12,500 industry resources from 25 countries as well as experience built on working with the top retailers in the world.

Get in touch

To learn more, please contact Revathy Rajendran at or (+91) 98840 13035


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