customer first

Customers flock to brands they love – brands that have a sense of purpose, are innovative, engaging and put their customers first.

Business today is more personal, more data driven and more relevant than ever. Success starts with your customers. When you know what people want and need you can identify new areas of opportunity and launch market-changing products, services, and experiences to continuously reinvent, engage, and grow.

We inspire clients to make bolder choices with creativity, design, and analysis. We help envision your future, build the business case and articulate the plan to get you there. By reimagining your marketing strategy, elevating the way you sell to and interact with customers, and optimising insights from data, we orchestrate personalised and differentiating experiences at scale.

Innovation and human-centered design from frog, part of Capgemini Invent, combined with our extensive customer experience, data and technology expertise, uniquely wins hearts and moves markets.

What we do

Continuous business reinvention

There comes a point when a new entrant into the market or shifting consumer tastes will threaten your core business. And, at that moment, no amount of investing in the customer experience of your existing business is going to save you. You need to do something different – you need to challenge the status quo. That is the promise and the premise behind Continuous Business Reinvention. Imagine. Make. Scale. Be Bold.

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Customer experience

Your customer experience must transform the relationship you have with your customers, and build trust that provides sustainable value, both for them – and for you. We embrace emotions, sensitivity, and intuition to invent new experiences. Grounded in rigorous analysis and cutting-edge technologies, these are as personal as they are effective. They build relationships, one interaction at a time. You. At scale.

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“Working with you, We strive to change minds, move markets, and touch hearts.” 

Alex Smith-Bingham, Group Offer Lead for Customer Experience

Expert perspectives

How a few operators have changed customer communication forever

Yannick Martel
Apr 22, 2022

The evolution of customer analytics

Anja De Vries
Mar 10, 2022

Touchless Claims: Customer expectations driving the need for personalisation and data transformation

Kristofer le Sage de Fontenay
Nov 30, 2021

Meet our expert

Alex Smith-Bingham

Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
“Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”