Automotive Marketing, Sales & Service

The vehicle buying process is growing increasingly complex, with consumers relying more on the Internet, blogs and online social media sites to help guide their decisions.

Capgemini’s proven expertise in automotive strategy, process, infrastructure and retail can help businesses win customers and achieve sustainable profits.

Solutions to drive automotive strategy

Capgemini can help you understand consumer behaviour in mature and emerging markets. Our experience with manufacturers and dealers demonstrates that improved retail integration produces tangible benefits

Our solutions include:

  • End-to-End Lead Management
  • CRM Shared-Service Centres
  • Web Strategy
  • Dealer Optimisation
  • Dealership of the Future
  • Auto Accessories Forecasting & Planning
  • Service & Parts Management

Why choose Capgemini?

Capgemini works closely with automotive clients to improve revenue generation and sales effectiveness.

We collaborated with one of the big 3 European manufacturers to develop a dealer customer relationship management (CRM) program. For another global manufacturer, we assessed the company’s global Web presence and identified areas for improvement.

We understand automotive consumers and their changing buying patterns. Through our decade-long “Cars Online” research initiative, we have surveyed 42,000 consumers across 15 countries, as well as 300 automotive manufacturers and 2,500 dealers. This adds up to significant insight into vehicle buying behaviour.

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