Solutions to drive automotive strategy
Capgemini can help you understand consumer behaviour in mature and emerging markets. Our experience with manufacturers and dealers demonstrates that improved retail integration produces tangible benefits
Our solutions include:
- End-to-End Lead Management
- CRM Shared-Service Centres
- Web Strategy
- Dealer Optimisation
- Dealership of the Future
- Auto Accessories Forecasting & Planning
- Service & Parts Management
Why choose Capgemini?
Capgemini works closely with automotive clients to improve revenue generation and sales effectiveness.
We collaborated with one of the big 3 European manufacturers to develop a dealer customer relationship management (CRM) program. For another global manufacturer, we assessed the company’s global Web presence and identified areas for improvement.
We understand automotive consumers and their changing buying patterns. Through our decade-long “Cars Online” research initiative, we have surveyed 42,000 consumers across 15 countries, as well as 300 automotive manufacturers and 2,500 dealers. This adds up to significant insight into vehicle buying behaviour.