Bringing the power of 2.0 tools to businesses.
In recent years, social media and other Web 2.0 technologies such as Facebook, Twitter and YouTube have become prevalent in consumers’ private lives. Enterprise 2.0 technologies, corporate applications of Web 2.0, are now rapidly finding their place in multiple businesses. The main benefits of Enterprise 2.0 initiatives are better innovation capabilities through enhanced collaboration, improved internal efficiency through collective intelligence and accelerated complex transformation projects via better communication platforms and change management tools.
We believe there are 3 key success factors for Enterprise 2.0 initiatives – top management involvement and championing; user training and support; and optimum community design. Companies should implement Enterprise 2.0 initiatives through a structured framework that synthesizes the community design, management role and types of 2.0 projects based on the quality of ties between members of an organization.