Comprising 28% of the global population, Gen Y (ages 18-34) is expected to be a major earning force over the next decade. For banks, this is mixed news: Gen Y represents a large group of potential customers, but they are low on brand loyalty, have high expectations and are more likely to switch banks. Using data from Capgemini’s 2014 Retail Banking Voice of the Customer Survey, we explore what attracts Gen Y customers to a bank, what makes them stay and what makes them leave. We also recommend high-level marketing strategies for banks targeting Gen Y customers.
We are waiting for your move. Type the phrase which you are looking for or go to one of our hot topics: