This research is a pragmatic guide to help organisations in their AI investment decisions. We analysed more than 50 AI use cases regarding their adoption, complexity, and benefits. We surveyed senior executives from nearly 1,000 organisations around the world that are already implementing AI; see the research methodology at the end of the paper for more details. We also spoke to academics — as well as AI-focused executives at global companies, startups, and vendors — to gather perspectives in four areas:
- What concrete benefits are organisations seeing from AI today?
- What use cases are bringing the most benefits?
- Where should organisations invest?
- What steps are essential to getting started with an AI strategy and roadmap?