Just because you have a social media account doesn’t mean you have a social media strategy.

More than 70% of IT-dominated social media initiatives through 2012 will fail, according to the Gartner Group. That being said, 79% of Fortune 500 companies currently use Facebook, Twitter, YouTube or corporate blogs to communicate with customers.

Sprint, Verizon, AT&T, T-Mobile and Comcast all use social media vehicles to share product information, generate user participation around special events, respond to support requests, and more.

But what does a truly proactive social media strategy look like? Learn more about how your organization can develop a comprehensive plan to cost-effectively engage with customers and support your brand.