Relationships underpin every business.
In the past, those relationships were often built on occasional interaction. If your customers liked your products and prices, they would likely come back.
In today’s always-on digital era, you can’t assume your customers will remain loyal – there are so many options, programs, and suppliers they can choose from for any range of needs. Aggressive disrupters are luring them away. They are sophisticated, responsive, and relentless. They know all about your customers and they tempt them again and again with targeted, personalised offers. They will undercut your prices, try to outperform you on delivery, and throw in freebies your customer never knew they were missing.
How can you protect your B2B business and leapfrog your competition?
The answer might be a marriage.