Integrating social media intelligence into business operations
The typical approach to social media is unsustainable. The use of social media is growing at a phenomenal rate. Any company that neglects this channel does so at its peril of the organisations that have embraced social media monitoring, most have so far focused either on generating weekly dashboards or on responding one-to-one to comments.
However, social media monitoring will soon be worthless without a systematic approach to gaining insight from the findings, and then acting on it.