Seizing the GDPR advantage: from mandate to high-value opportunity

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Look beyond the compliance side of the GDPR

Europe’s Global Data Protection Regulation will be in effect from May 25. Organisations across the world scramble to be ready fearing stricter regulatory action owing to non-compliance. This report looks beyond the compliance side of the GDPR and uncovers the latent opportunity that can help organisations gain individuals’ trust and competitive advantage.

We surveyed 6,000 individuals and 1,000 industry executives across eight countries to gather their views on the subject.

Here are the key findings:

  • The GDPR is an opportunity waiting to be tapped – individuals are more willing to engage with, and be more loyal to, organisations that protect data, and going above and beyond the GDPR brings even greater reward.
  • However, most organisations are not ready to seize this opportunity – significant work remains to be done to increase not only compliance levels but also compliance maturity and to bridge the gap between the preparedness of organisations and the expectation of individuals.
  • An immature approach will have significant consequences because consumers are prepared to take action if they are unhappy with organisations’ GDPR compliance performance.
  • To convert the GDPR from mandate to opportunity, organisations must take a series of steps, ranging from educating customers and citizens and winning their trust, to building a culture of respect for personal data within the organisation.

For more information on our GDPR offering, see here.

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