Capgemini’s Seamless Commerce for Enterprise helps B2B companies put their customers at the centre of their business, no matter the industry. In turn, this builds an affiliation with the customer. A loyalty that goes past just being transactional and into something that is unequivocally positive and personal. It achieves this by delivering a B2B commerce experience that:
- Matches the B2C experience—and expectations
- Personalises the buying journey with data-driven insight
- Overcomes channel conflict
- Goes beyond just the transaction to become an end-to-end journey
- Creates a single source of truth for the buying ecosystem.