Enabling personalised customer engagement in an omni-channel world
Maximising value though enabling tailored, personalised actions which anticipate a customer’s next step their brand, before they take it.
Predictive Services for Customer Engagement by Capgemini makes balancing the emotions and rational factors through personalised messaging possible.
Built on Pegasystems, this powerful solution offers a bridge between your business goals and your customers goals. It uses in-depth data analytics and business rules management to give a contextual
view of each customer and their journeys with your brand, allowing you to move from a transactional experience to conversational experience where all digital, inbound and outbound and event experiences are merged into one single view of the customer.