Tier 1 automotive suppliers each have a limited number of customers, and so the loss of one customer would strongly affect profitability. Most OEMs assume high product quality and low prices as a given, and now also expect considerable flexibility and reactivity. Tier 1s therefore need new ways to differentiate themselves from competitors in order to retain customers. Digital offers unique opportunities to optimise and facilitate customer relationships. One such opportunity is implementing a “360° customer view” that makes it possible to track, monitor and optimise customer relationships. Like any digital opportunity, a 360° view needs to deliver a return on investment that is both measurable.
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