Big Data: The Next Frontier for Innovation, Competition and Productivity

McKinsey’s report on Big Data published in May 2011, suggested that Big Data has the power to redefine how businesses can generate value from the enormous amounts of data being created.

2012 looks to be the year when Big Data will come into its own, with customers demanding competitive benefits new and innovative insights into their markets, the rise of Social CRM, and the technology industry introducing new products.