Capgemini Consulting’s recent study on strategic planning and innovation, reveals that Norwegian CEOs view innovation as crucial in delivering growth and prosper in an increasingly competitive market. As much as 73% of Norwegian CEOs have implicitly or explicitly included innovation in their business strategies. Although innovation is prioritised by Norwegian CEO’s, the same survey reveals some key challenges in mastering innovation. This paper takes a closer look at these challenges, investigates how leading innovators organise to deliver consistently high innovation performance and present the key dimensions businesses must manage to be a successful  innovator. Key insights, discussed in more in-depth in this paper, are listed below: