Inventive Shopping

Publish date:

Inventive Shopping focuses on helping you to be the retailer your customers want you to be.

Client issues

As customer preferences rapidly shift and new entrants disrupt the market, it becomes imperative for retailers to re-examine their value propositions and the experiences they provide. It’s an increasingly customer-centric retail-scape and shoppers know it. They’ve come to expect, rather than hope for, a seamless experience, and they want their loyalty and trust to be earned.

To earn this loyalty, retailers need to offer new experiences across multiple channels as consumer expectations evolve.

Our approach

Inventive Shopping is our unique vision for clients to think inventively and reflects the seismic shifts that are happening in retailing. We help retailers create new experiential spaces that encapsulate their customer strategies and propositions, unlock customer value, optimise staff potential and build strategic capabilities. Inventive Shopping addresses six essential shifts in retailing, helping you to:

  • Create personalised experiences
  • Launch new channels
  • Deliver greater choice
  • Re-evaluate the power and value of data
  • Empathise with your customers’ values
  • Redefine and orchestrate new value chains


Inventive Shopping brings unique solutions to all of these retailing shifts– enabling world-leading brands to identify real issues, build solutions and deploy them at scale. Join us to reimagine the business of shopping and bring to life what’s next.

Find out more about Inventive Shopping

Inventive Shopping

File size: 961.93 KB File type: PDF

Thought Leadership

Inventive Shopping

Inventive Shopping focuses on the crucial question, what kind of retailer do our customers...

Loyalty and satisfaction can drive revenue growth

Customer centricity makes for happy customers, but it requires a shift from selling products...

Loyalty Deciphered—How Emotions Drive Genuine Engagement

Discover what drives brand loyalty, and how to cultivate it, in the findings of this...

Meet our experts

Steve Hewett

Expert in CRM, Customer Experience Design, Digital Operating Model, Ecommerce

Christopher Baird

Expert in Consumer Products retail and Distribution