With the right analytics in place, big data can transform retail decision-making, particularly in the area of category management. Category managers can use information like social media sentiments, weather forecasts, and local event calendars to predict buying behaviour and adjust their activities and propositions accordingly. Until recently, the necessary analytics have been out of reach of all but the largest retailers, but a new offering from Capgemini makes it available on an as-a-Service basis. By subscribing to Capgemini’s Integrated Category Analytics & Insights, companies can use big data to inform their decision-making without the usual investment requirement and complexity.
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