Impact of AI for Customer Experience

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AI: re-humanising digital customer experience

Infusing artificial intelligence (AI) into digital customer platforms makes customer experience (CX) more human at a scale previously unimaginable. It’s improving the quality of life for the individual customer and employee, while creating a wealth of new opportunities for businesses to increase their operational efficiency, grow sales and loyalty, improve and speed up decision making and become more relevant and innovative in product and services.

This paper sets out to explore the impact of AI for customer experience (CX) strategies. It looks at what has fostered the sharp uptake in AI applications usage, provides four specific use cases and offers insights into how AI-infused customer platforms support personalised, proactive and frictionless customer journeys that are re-humanising the customer experience.

 

AI In Customer Experience...

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