Google third party cookie updates

Publish date:

Google’s latest announcement confirms that it won’t provide an alternative solution to the third-party cookie when they phase it out in 2022.

Google’s latest announcement confirms that it won’t provide an alternative solution to the third-party cookie when they phase it out in 2022. The way digital ad targeting works is going to fundamentally change – but what is happening? How will this effect brands? And what options do marketers have to continue effective targeted advertising strategies?

Third Party Cookie Update

File size: 339.18 KB File type: PDF

Related Resources

Future-proofing the supply chain

Everest Group’s perspective on building resilience and agility in supply chain management...

B2B Digital Telco Operator Observatory

For B2B telco operators, the future hinges on the ability to transform from a communications...

World FinTech Report 2021 Video

View video on World FinTech Report 2021 key findings and see how banks can counter FinTechs’...