Skip to Content
Data analysis and digitalization vector illustration. Abstract concept with connected icons related to digital transformation or disruption, financial statistics, big data and performance measuring.

Google third party cookie updates

Third-Part…275 KB pdf

Google’s latest announcement confirms that it won’t provide an alternative solution to the third-party cookie when they phase it out in 2023. The way digital ad targeting works is going to fundamentally change – but what is happening? How will this effect brands? And what options do marketers have to continue effective targeted advertising strategies?