Google third party cookie updates

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Google’s latest announcement confirms that it won’t provide an alternative solution to the third-party cookie when they phase it out in 2023.

Google’s latest announcement confirms that it won’t provide an alternative solution to the third-party cookie when they phase it out in 2023. The way digital ad targeting works is going to fundamentally change – but what is happening? How will this effect brands? And what options do marketers have to continue effective targeted advertising strategies?

Third-Party-Cookie-Upda...

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