Driving the Data Engine: How Unilever is Using Analytics to Accelerate Customer Understanding

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Shawn O’Neal is the former VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and where he led the company’s Global People Data Programme. The ultimate objective of the programme is to enable 1 billion relationships through digital data analysis and new ways of connecting with people.

Driving the Data Engine...

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