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A Guide for Financial Services CMOs: Download this e-book from Capgemini and Tealium to learn how the 3Ls – Lifestyle, Loyalty, Landscape are shaping the business context in modern banking. Find out how banks can increase marketing agility and the specific steps they can focus on to optimise their response to emerging challenger and disruptive business models.

Banks are competing in a harsh business and economic environment, driven by challenger brands and disruptive operational models. Our latest e-book examines how Financial Services organisations have to develop capabilities that address the three key emerging trends: Lifestyle, Loyalty and Landscape.

Read this e-book to find out:

  • The evolving landscape of financial services marketing and changing customers preferences
  • How the changing business and economic environment is bringing new challenges for financial services marketers
  • What are key success factors for banks and the critical needs that they need to identify across the customer journey and value stream

Thank you for your interest. Your copy is available now. Please mail us at if you wish to explore more.

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