To strengthen their position, and improve profitability by 4 to 5 percentage points, Tier 1 automotive suppliers now need to acquire digital mastery. Acquiring digital mastery means overhauling the way Tier1s create and manage digital strategy. Automotive suppliers now need to systematically evaluate the innovative digital opportunities available and prioritise them to maximise the bottom-line benefits. We outline a three-step process for doing this, working closely with both technology suppliers and future users.