Backed by leading solutions from the IBM® Smarter Commerce™ Suite, process best practice and our exceptional digital customer experience know-how, Digital Experience Optimisation (DXO) from Capgemini enables you to make the right changes in a sustainable way. The DXO approach creates a cycle of continuous improvement, based on analysing, improving and testing your customer’s digital experience, keeping the customer at the centre all the time. The improvement that Capgemini can bring to the customer experience is measurable in terms of tangible, statistical evidence, and can be translated directly to business value (such as turnover and cost reduction). We achieve this through a skilled yet pragmatic approach.