Modern customer communications management platforms bring bold new capabilities but underscore age old challenges
In the past, financial services firms had two distinct strategies: one for print and one for online. The emergence of social media and mobile channels has most often occurred independently from both these channels from an organizational and IT perspective. For example, when an agent portal for an insurance carrier was created, it did not take into consideration internal print operations or template management. Today, banks, insurers and capital markets firms are looking for a path to converge legacy channels with newer, more agile and profitable channels.
Capgemini Financial Services can help with these challenges. As a world leader in transformational business and system integration, over the past 12 months many of our financial services clients have counted on us to support their legacy modernization, conversion roadmap, or IT strategy initiatives. Using our experience with multiple global brand and project-based engagements, Capgemini’s Financial Services Enterprise Content Management practice has developed a proven methodology and powerful set of accelerators to help enterprises sunset old products, preserve critical content, and set on a future-directed path of convergence for ECM platforms and enterprise communications strategy.