Consumer engagement principles

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The Consumer Goods Forum (CGF) with Capgemini have worked with the industry on an initiative focused on developing a set of “Consumer Engagement Principles” to establish and drive a set of commonly agreed principles to raise and maintain the level of trust with consumers. In the context of consumer trust and legislation with regards to […]

The Consumer Goods Forum (CGF) with Capgemini have worked with the industry on an initiative focused on developing a set of “Consumer Engagement Principles” to establish and drive a set of commonly agreed principles to raise and maintain the level of trust with consumers. In the context of consumer trust and legislation with regards to the use of digital technologies, the industry needs to protect its ability to create mutual value in digital consumer engagement.

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