In the fourth episode of Capgemini Super Techies Show S3, Susheel Navanale, CIO, Tata Global Beverages Limited (TGBL), along with Tim Bridges, Chief Executive Officer, Capgemini Application Services North America, set a tough challenge for teams Star Tech and the Sorcerers.

The challenge requires the teams to suggest an IT solution to help TGBL collect secondary sales data from rural and semi-urban distributors. The system also needs to track promotional schemes (quantity and payout) at the level of retail outlets.