It’s all about convenience; customers are willing to spend more for the experience of engaging with brands with an expectation to be fulfilled any moment of the day or night. The hassles are gone. Retailers have acknowledged that the linearity of the supply-chain, selling and customer engagement has polarised and they are getting geared to face-off against this dynamic landscape.
In this session, Gagandeep Singh uses anecdotes, best practice examples and lessons learned to explain how to modernise supply chain, the retail backbone. The aim is to deliver with agility, at a reduced cost, to maximise brand differentiators.