Improving insight into network usage and identifying new commercial opportunities through Big Data transformation
The client is a global telecommunications provider with a large presence across Europe and the Americas. Its global solutions division was looking for ways to optimise its network, improve quality of service and identify social behavior patterns to initiate new revenue generation activities. To do this, the company had to convert network usage data into genuine, actionable insights.
In particular, the company was concerned that within its wholesale business-to-business offerings, network traffic was down because of aggressive competition, leading to companies offering lower prices to customers.
The client commissioned Capgemini to develop a solution using Big Data tools to:
- Predict future traffic growth in specific markets and regions
- Identify areas where the network was oversized or undersized
- Identify areas where traffic growth could deliver additional sales opportunities