survey based on 460 interviews with IT executives and business decision-makers, across 7 sectors, and selected countries in key regions, was carried out by independent research company Coleman Parkes to explore what the situation is with the users of the Cloud. Who was leading on Cloud, what were the drivers, how was it being managed? The result: there is clear evidence that the business, rather than purely IT, is becoming involved in driving Cloud strategy, and pioneering its use for ‘edge’ growth initiatives.