Anyone who has redecorated their home knows that it’s hard to visualise how new furniture or a new layout will really look until they see it installed. But by then it’s often too late. Any hesitation to take that leap and make a final decision, then, is understandable – but for retailers, selling these items means longer and more demanding sales cycles. A leading retailer specialising in leisure, multimedia, consumer electronics, and household products wanted to inspire customers and promote quicker decisions at its newly-opened and innovative store. By bringing customers closer to their kitchen design project using VR/AR technologies by Intel and Capgemini, the company helps give them confidence in choosing a plan and deciding more quickly. See how the retailer empowers customers to dynamically design and experience their dream kitchen, before they buy, with the Capgemini Smart Digital Store.
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