Meeting these customers’ expectations demands a clear picture of the customer journey. To achieve this, you need data and insights beyond simply sales and service information. A seamless flow of data and information from the online search and marketing advertisements, to initial customer order, through stock availability and on to delivery and after-sales services should all be part of one integrated customer journey.
In this point-of-view paper we discuss the ramifications of these customer expectations and its impact on business processes and systems. Why it is important to move customer facing applications to Cloud for better customer experience. We also outline the different starting points for organisations seeking to improve their control and usage of customer data in the SAP landscape and the best practices for making the move to the SAP C/4HANA clouds – either as standalone solutions or integrated into a cohesive landscape.
Explore the point-of-view today.