Insights at the point of action will redefine competitiveness
The world is becoming increasingly connected. Connected people and connected things are creating vast new digital footprints. Organisations need to make sense of the proliferation of big and fast data if they are to remain competitive. The battle is no longer just about success, for some it’s about survival. Our study of 1,000 senior business leaders demonstrates the extent to which big data sources and technology are being adopted across different sectors and regions of the world. We explain the impact on businesses and markets and how the acquisition of data is breaking down traditional industry boundaries. We identify how businesses are adapting to deal with this and what organisations need to do to make big data work for them.