Just because you have a social media account doesn’t mean you’re capitalizing on today’s social media innovations.

Innovative social media technologies are hitting the market in a constant stream and changing the game for today’s telco and cable providers.

Pay-as-you-go software services are minimizing heavy up-front investment while customers are “cutting the cord” with cable providers for on-demand services through Hulu, Netflix and Google TV.

In addition, traditional customer interfaces are blending with new ones such as location-based technologies like Facebook Places, Facebook Deals, Twitter and next generation “search” capabilities.

Services like Facebook Places, which enables Facebook users to share their whereabouts in real-time via mobile devices, and Facebook Deals, which offers discounts and coupons to customers who check into the company’s Facebook page, are taking the market by storm.

Learn more about how these innovations can help you develop an effective social media strategy to better engage with customers and increase revenue.