Skip to Content
Retail_paid_banner

How retailers and their customers are embracing voice and chat assistants

Conversational assistants are winning the hearts and minds of consumers

    <div class="row">
        <div class="col-12 text-center">
            <a href="#pf_form_96170" id="btn-1572598145651" class="section__button btn-general" target="_self">Download our report</a>
        </div>
    </div>

Conversational assistants are here to stay, making everything from boiling an egg to making a payment that much easier. And consumers expect more of them day by day. If they meet these growing expectations, conversational assistants are in a position to transform the customer experience landscape and the UK retail sector overall. But do retailers have the customer centricity and organisational capabilities necessary to deploy these technologies successfully and increase customer engagement?

For the new report from the Capgemini Research Institute,  Smart Talk: How organisations and consumers are embracing voice and chat assistants, we talked to consumers and retail executives to understand how voice assistants complete the retail experience.

To find out what we discovered, download our exclusive two-page summary with bespoke insights for retailers.

        <div class="pf_forms__container ">
                        <form id="pf_form_96170" class="pf_form__form" action="" method="post" enctype="multipart/form-data">
                        <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_96170_2173">First name                  &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_96170_2173" class="pf_field__input empty" name="_pf_96170_2173" required="">
        </div>
                <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_96170_79">Surname                   &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_96170_79" class="pf_field__input empty" name="_pf_96170_79" required="">
        </div>
                <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_96170_4689">Job title                   &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_96170_4689" class="pf_field__input empty" name="_pf_96170_4689" required="">
        </div>
                <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_96170_4118">Company                 &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_96170_4118" class="pf_field__input empty" name="_pf_96170_4118" required="">
        </div>
                <div class="pf_field pf_field--email pf-required" data-validate="email">
            <label for="_pf_96170_6312">Email address                   &nbsp;<span class="pf-required--symbol"> * </span>              </label>
            <input type="email" id="_pf_96170_6312" class="pf_field__input empty" name="_pf_96170_6312" required="">
        </div>
                <div class="pf_field pf_field--consent pf-required" data-validate="checkboxes">
            <div class="pf_consent__wrapper">
                <input type="checkbox" id="_pf_96170_4418" name="_pf_96170_4418[]" value="1" required="">
                <label for="_pf_96170_4418">

                    By submitting this form,  I understand that my data will be processed by Capgemini as indicated above and described in the <a href="https://www.capgemini.com/terms-of-use/"> Terms of use </a>.&nbsp;<span class="pf-required--symbol">*</span>                    </label>
            </div>
        </div>
                <div class="pf_field pf_field--recaptcha">
            <div class="g-recaptcha" data-sitekey="6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl"><div style="width: 304px; height: 78px;"><div><iframe title="reCAPTCHA" src="https://www.google.com/recaptcha/api2/anchor?ar=1&amp;k=6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl&amp;co=aHR0cHM6Ly93d3cuY2FwZ2VtaW5pLmNvbTo0NDM.&amp;hl=en&amp;v=QENb_qRrX0-mQMyENQjD6Fuj&amp;size=normal&amp;cb=feu4j9bgo9d" width="304" height="78" role="presentation" name="a-qp00lh9lw0us" frameborder="0" scrolling="no" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox" class="iframe_withoutcookies"></iframe></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response" style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea></div><iframe style="display: none;"></iframe></div>
        </div>

        <div class="pf_field pf_field--submit">
            <input type="submit" class="pf_field__input" id="_pf_96170_7527" value="Download">
        </div>
                    <input type="hidden" name="form_id" data-validate="number" class="pf_form__id" value="96170">
            <input type="hidden" name="form_title" class="pf_form__title" value="retail-paid-campaign-leads">
            <input type="hidden" name="wp_rest_nonce" class="pf_form__wp_rest_nonce" value="f96130ca6b">
        </form>

        <div class="pf_form__success">
            <h2>Thank you for submitting the form. </h2><br><a href="https://www.capgemini.com/gb-en/wp-content/uploads/sites/3/2019/10/Capgemini_Smart_Talk_summary.pdf" target="_blank"><b>Click here to download the report.</b></a><p></p>
        </div>
        <div class="pf_form__errors">
            <p>We are sorry, the form submission failed. Please try again.</p>
        </div>
                </div>