How retailers and their customers are embracing voice and chat assistants

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Conversational assistants are here to stay, making everything from boiling an egg to making a payment that much easier. And consumers expect more of them day by day. If they meet these growing expectations, conversational assistants are in a position to transform the customer experience landscape and the UK retail sector overall. But do retailers have the customer centricity and organisational capabilities necessary to deploy these technologies successfully and increase customer engagement?

For the new report from the Capgemini Research Institute,  Smart Talk: How organisations and consumers are embracing voice and chat assistants, we talked to consumers and retail executives to understand how voice assistants complete the retail experience.

To find out what we discovered, download our exclusive two-page summary with bespoke insights for retailers.

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