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Omnichannel performance optimisation involves orchestration across all four ecosystems. Downstream channel partners handle product distribution, upstream trading partners ensure the supply of parts and materials, logistics partners move the goods, and the global trade ecosystem manages any border crossing for finished products or components.
Connecting all these ecosystems allows for cross-functional decisions to improve supply assurance and eliminate the need to make channel tradeoffs. The best way to solve a customer service problem is to avoid it in the first place!
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