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PASSION FOR SPORT

Together we’re transforming sport through technology and innovation

We are an organisation driven by the belief that transformation should benefit all of humanity for the long term.

To achieve our mission, we must maximise our potential. We use the values of sport to enhance our ability to work as one, to inspire each other, to constantly innovate and never accept second best. Sport inspires our clients and our employees. Together we share a huge passion for sport.

We engage in sport not just because of our shared passion, but because we know it can make a difference. Sport provides a platform to demonstrate our expertise that use the power of transformative technology and innovation to achieve true impact and value. We want to help sports communities get more value as fans and customers, as participants and global citizens who demand and deserve a better world.

Our sports partnerships

Together we’re transforming sport through technology and innovation

Learn more about our individual partnerships

The America’s Cup

The America’s Cup is one of the most iconic events in the global sporting calendar. Global and technology-driven by nature, the prestigious sailing tournament embodies many of the Group’s values. As part of our new agreement to be Global Partner of the 37th America’s Cup, we will bring our extensive expertise in digital innovation, sustainability, data, and AI to enhance the sporting performance and fan experience of this year’s competition.

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World Rugby

Rugby is founded on strong values and behaviors that epitomise team spirit. It has had a major influence on Capgemini’s culture. We’re playing an active role in supporting new projects that are helping World Rugby in its efforts to transform the sport. Whether that is through vital technological solutions at the Rugby World Cup France 2023, creating a more inclusive pathway for female leaders in rugby, or helping World Rugby to embed sustainability into its operations.

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Ryder Cup

Golf is a game of strategy and preparation. Its endless appeal lies in its challenge: chasing perfection on every shot in order to better your personal best. It’s the pursuit of the perfect approach. Like many industries, it is through insight, strategy, and experience that the best players create transformational moments, changing the future. Our partnership with Ryder Cup, one of the most tactically demanding events in golf, aligns perfectly with our expertise in using strategic insights to transform any business.

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Peugeot Sport

Motorsport is the world’s most transformative sport, navigating complex technologies, rule changes, and environmental innovation. It is a constant platform for progress and performance. Our partnership with Peugeot sport plays a key role at the heart of the FIA World Endurance Championship programme, driving transformation with advanced digital tools and analytics to enhance the performance of the team and the Peugeot 9X8.

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A whole new ball game: Why sports tech is a game-changer

Technology now plays a vital part in many aspects of sports – enhancing the viewing experience, encouraging fan engagement, assisting teams and players to increase performance, and more. And as technology itself advances, so does its potential for enriching the sports experience.

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