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Online sales see continued growth with sales up 15% YOY

13 Nov 2013

London – According to the IMRG Capgemini e-Retail Sales Index, the online retail market continued to see steady growth in October, recording a solid 15% year-on-year increase. The figure is particularly positive as it follows a strong August and September, when online retail spend recorded 18% and 20% year-on-year growth respectively. The Index has recorded 16% growth in online sales year to date in 2013, compared to 13% during the same time last year.
The Index also revealed that conversion rates for e-retail as a whole continue to see an upward trend, with 4.7% recorded in October, the highest conversion rate since November 2012. In the six month period between May and October, total online retail saw a conversion rate of 4.6%, compared with 3.9% during the same period in 2012.
Chris Webster, Vice President, Head of Retail Consulting and Technology at Capgemini: “It’s great to see that m-commerce conversions are slowly increasing, but it’s important to note that conversion rates are still higher for laptops and PCs. Whilst tablet devices are used for sofa surfing in front of the TV and browsing on our smartphones is a perfect way of making use of the daily commute, when it comes to serious shopping, many of us still prefer the PC experience.
Tina Spooner, Chief Information Officer at IMRG: “The month-on-month growth between September and October was actually far lower than is usual, at just 0.5% compared with the rate of 4-8% we have seen over the past 5 years. However, this is following the strongest online sales growth recorded between August and September in 13 years. Coming off the back of a strong comparator last October, the performance is still strong and bodes well for a positive Christmas for online retail.
As a result of the unseasonably mild weather, the clothing sector in October saw its weakest performance in 2013, recording an increase of just 9.6% this month, down 4% on the previous month. Despite the slowdown in performance, the clothing sector has experienced a very promising 2013, with 17% year-to-date growth.
The electrical sector saw a major boost in online sales in October, thanks in part to the release of major consumer technology products, such as the new iPhone 5 and budget tablet devices introduced by high-street retailers including Tesco’s Hudl and the Argos MyTablet.

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About the ‘IMRG Capgemini e-Retail Sales Index’
The IMRG Capgemini Index, which was started in April 2000, tracks ‘online sales’, which we define as ‘transactions completed fully, including payment, via interactive channels’ from any location, including in-store. 
Over one hundred e-retailers now regularly contribute data to the IMRG Capgemini Index, including A. Hume Country Clothing, Addict, Airport Parking & Hotels Ltd, Amara, Arcadia Group (Burton, Top Man, Top Shop, Dorothy Perkins, Evans, Wallis, Miss Selfridge), Ask Direct,, B&Q, Bank, Berry Bros & Rudd,, Blacks,,, Boots Direct, Boutique to You, Brora,, Carphone Warehouse, Charles Tyrwhitt,  Clarks, Cocosa,,, Damart, Debenhams, Dune, Dunelm Mill, Effortless Skin, Ethical Superstore, Firebox, First Choice, Freemans Grattan Holdings (Freemans, Grattan, Look Again, Kaleidoscope, Curvissa, Swimear365, Witt International UK), Game, Gamestation, Get The Label, Getting,, Home & Cook, House of Fraser, JD Sports, J D Williams, John Lewis Partnership,,, LK Bennett,, M and M Direct, Majestic Wine, Marks & Spencer, Matalan, Millets, Moss Bros, Naked Wines,, New Look, Next, Perfect Handbags Perricone MD,, Philip Kingsley, PIXmania,, Purely Gadgets, QVC, Redfoot Revolution, Richer Sounds, Sainsbury’s, Scales Express, Schuh, Scotlight Direct, Scott,, Shop Direct Home Shopping (Brand Quarter, Kays, Littlewoods, Very, Isme, Woolworths), Serenata Flowers, Size, Sofa and Home, Sparkling Strawberry,, SuperGA,, The Body Shop,  The Mat Factory, The Natural Skincare Co, The Natural Store, The White Company, This is Pulp, ToxicFox, TUI UK, Turton Wines, Waitrose, Wilkinson Hardware & Wynsors World of Shoes.
About IMRG
IMRG (Interactive Media in Retail Group) is the UK’s industry association for e-retail. Formed in 1990, IMRG is setting and maintaining pragmatic and robust e-retail standards to enable fast-track industry growth, and facilitates its community of members with practical help, information, tools, guidance and networking. The strength of IMRG is the collective and cooperative power of its members. For more information please visit or email 
About Capgemini
With more than 130,000 people in 44 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organisation, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.
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