Marketing for customer experience

In this infographic, we outline what data-driven marketers are doing differently and the benefits of a data-rich approach. See highlights from the CMO Playbook, including a look at how data-driven marketers are realising better business outcomes.

The digital user base has expanded, as has time spent online. From the business side, growth in enabling technology—and the willingness to use it—has increased, allowing better CX and tracking, pushing the volume of data collected.

How Boots UK is redefining marketing operating models and making its own marketing data available to its suppliers.

We ask Leanne Fremar, Chief Brand Officer at frog how she’s leading her organization into the future.

Want to know how to navigate the new realities of leadership? Visit ‘Chief Challenges’, an interactive series for marketing executives.

Take this brief survey to understand your brand’s relationship with its purpose.

The future of customer engagement and loyalty, and how IKEA creates and nurtures an emotional connection with customers.

Creativity and data are often considered opposites – yet, the two haven’t actually stood on an equal footing in the marketing function.

How Orange is collaborating with its customers to create exciting propositions around 5G, financial services, and sustainability.