What is the IMRG Capgemini Digital Dashboard?
The IMRG Capgemini Digital Dashboard gives retailers access to real-time trends, market insight and benchmarking data from over 200 retailers across various sectors. For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of retail ecommerce in the UK. It is a membership community comprising businesses of all sizes – multichannel and pureplay, SME and multinational, and solution providers to the retail sector.
Capgemini is proud to be an official sponsor of IMRG, and to have partnered with the organisation to create the the IMRG Capgemini Online Retail Index, the primary performance indicator for online retailers in the UK. It tracks ‘online sales’, defined as ‘transactions completed fully, including payment, via interactive channels’ from any location, including in-store, collecting sales data from over 200 retailers. These figures are then used to reveal the market performance across a variety of product sectors, showing year-on-year growth, average basket values, and conversion rates. The index tracks over £25 billion of UK online retailers’ sales figures each year.
How is the dashboard used by retailers?
The dashboard is a sophisticated solution for retailers wanting instant access to market insights and benchmarking data. With fresh weekly updates and over 40 filters, the dashboard helps retailers to understand and analyse multi-channel e-retail market trends and enhance their ecommerce strategy. It’s vital for online fashion brands to benchmark their performance vs the market so they can analyse competitive strengths and areas for improvement in a timely manner.
Capgemini and IMRG also provide extensive market insight and commentary on ecommerce trends, and deep dive analysis on the monthly and quarterly indexes to help give context behind the numbers. Keep an eye out for Capgemini’s attendance at IMRG events throughout the year.
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