What is the IMRG Capgemini Online Retail Index?
For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of retail ecommerce in the UK. It is a membership community comprising businesses of all sizes – multichannel and pureplay, SME and multinational, and solution providers to the retail sector. Capgemini is proud to have partnered with IMRG since April 2000, by creating the IMRG Capgemini Online Retail Index, the primary performance indicator for online retailers in the UK. It tracks ‘online sales’, defined as ‘transactions completed fully, including payment, via interactive channels’ from any location, including in-store, collecting sales data from over 200 retailers. These figures are then used to reveal the market performance across a variety of product sectors, showing year-on-year growth, average basket values, and conversion rates. The index tracks over £25 billion of UK online retailers’ sales figures each year.
How is the IMRG Capgemini Online Retail Index used?
The new IMRG Capgemini Digital Dashboard, is a sophisticated solution for retailers wanting instant access to market insight and benchmarking data. With fresh weekly updates and over 40 filters, the dashboard helps retailers to understand and analyse multi-channel e-retail market trends.
Information can be accessed via phone, tablet and desktop. It’s vital for online fashion brands to benchmark their performance vs the market so they can analyse competitive strengths and areas for improvement in a timely manner.
Capgemini and IMRG also provide extensive market insight and commentary on ecommerce trends, through monthly press releases, and deep dive analysis on the monthly and quarterly indexes to help give context behind the numbers.
Annual events focussing on topics such as the Black Friday and Christmas 2019 review invite press and retailers for an overview and insights on online retail performance across the previous year.
Visit the IMRG website here.
Find out more about the IMRG Capgemini Sales Index
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