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Conversational commerce is many things, a technological breakthrough, a completely new form of digital interaction and a platform for yet unimagined new services. Before all of these things it is an unparalleled opportunity for brands to build highly valuable and valued personal relationships at a scale previously unimaginable with consumers and using this new-found intimacy to drive brand preference and affiliation. Learn more.
We are on the cusp of truly remarkable changes in the way we think of healthcare and how we deliver healthcare. Artificial Intelligence will be a key enabler for both the transformation and the disruption of the healthcare ecosystem.
Welcome to the August edition of BTB with our focus on the rapidly changing world of manufacturing, where digital technologies are forcing companies to rethink product, supply chain, and consumer satisfaction, in real time.
Few companies are actually succeeding in delivering great digital customer experiences – and reaping the huge potential rewards.